2015 is shaping up to be an interesting year in the world of retail. One of the most exciting developments is the launch of the very first Retail Design Expo. On the 10th and 11th of March, thousands of people from across the retail industry will descend on Olympia in London for this highly anticipated retail design exhibition.
The Retail Design Expo 2015 has been steered by an expert panel of leading designers, merchandisers, marketers and architects. The influence of so many key figures from the design side of the retail industry should ensure that the Design Expo will be at the cutting edge of retail, showcasing many of the latest trends and concepts likely to take hold over the coming year. Visitors to the exhibition will not only get to see current retail design concepts, but should also gain a glimpse into the trends of the future.
Speaking of the future, one of the most popular features of the Design Expo is more than likely going to be the Futures Laboratory Trends Lab. With visitors able to book fifteen-minute one-to-one sessions with leading visual editors and industry forecasters, the Trends Lab represents a wonderful opportunity to gain an insight into what lies in the immediate future of retail design. There is little doubt that digital technology is the dominant force in modern life, and this field is almost certain to be a huge influence on future retail design and marketing concepts. As such, the discussion of the role that digital technology has to play in how retail business is conducted will play a big part in the Futures Laboratory Trends Lab presentations.
One of the modern concepts of retail marketing which is really starting to take hold is that of interactive displays, and visitors to the Design Expo should be able to see plenty of examples of this new merchandising concept. The influence that the digital landscape has on modern life cannot be over-stated. The everyday lives of consumers are merging ever more closely with their online existence, whether that is with their interactions on social media or their online shopping habits. On an increasing basis, consumers now expect their high street shopping experiences to mirror those of the online variety.
To satisfy this need, in-store displays which feature plenty of opportunities for digital interaction are becoming the order of the day. The digital experience can range from just a few tablets positioned around the store to fully interactive virtual merchandising displays. Some concepts, such as virtual changing rooms, reach even further into the future of retail.
The retail industry is undergoing significant changes at the current time. It could even be said that we are experiencing a complete revolution in how retail operates. Changing consumer habits and ever-advancing technology are ensuring that there has never been a more exciting time to be involved in the industry. The Retail Design Expo is going to be an excellent showcase of the best of retail - both present and future.
