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Jenny Bazley

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3 Ways Brands Make Their Cosmetics Counter Pop

Posted by Jenny Bazley on May 26, 2015 3:13:59 PM

With dozens of cosmetics brands to choose from, competition is fierce on the high street to get products to stand out from the rest.

Momentum Instore has worked with leading beauty brands and retailers to deliver high profile projects across the UK. Here, the Momentum Instore team share just some considerations when installing or revamping the cosmetics counter.   

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Topics: cosmetics

5 Department Stores Getting Their Merchandising Just Right

Posted by Jenny Bazley on May 20, 2015 2:53:00 PM

Just a few years ago, the media painted a bleak picture of the future of Britain’s department store given the rise in popularity of online shopping.

While the landscape of department stores has certainly shifted, the prediction of their demise couldn’t have been more inaccurate. In fact, the current department store experience is perhaps the most exciting it’s been for shoppers in a long time. 

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Topics: Retail Estate

Three Unsung Heroes of the Cosmetics Counter

Posted by Jenny Bazley on May 15, 2015 10:30:00 AM

 

With the UK cosmetic industry one of the most competitive sectors in retail, it’s vital the merchandising for beauty counters and displays is spot-on.

Momentum Instore has highlighted three factors that can help make the difference between a cosmetics counter that’s profitable and one that isn’t.

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Topics: cosmetics

Shopping with the Millennials: How to Keep Up

Posted by Jenny Bazley on May 6, 2015 4:36:48 PM

Millennial shoppers are those born between 1980 and 2000 and represent the 20th Century’s last digital generation and the very first.

When it comes to shopping, millennials do things in a big way, changing the rules of brand marketing and redefining purchase habits, all of which is revolutionising the shopping experience as we know it.

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Topics: Omnichannel Shopping

Multi-Channel Retail: Welcome to the Future

Posted by Jenny Bazley on Apr 16, 2015 12:46:06 PM

Multi-channel has become a buzz term in recent years, but it’s not a new concept for British retailers. For a long time, forward-thinking stores have increased their presence across a number of channels including the high street, online, mobile, along with services like click and collect. 
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Topics: Omnichannel Shopping

Fast Retail Fixtures and Fittings, Rapid Results

Posted by Jenny Bazley on Apr 14, 2015 3:46:42 PM

New retail fixtures and fittings can lead to new customers and a massive boost in sales revenue. There’s little doubt of the benefits, but retailers have to move fast when it comes to a re-fit and cause as little disturbance to customers as possible.
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Topics: Retail Estate

Breakfast in Tiffany’s: A History of Retail User Experience

Posted by Jenny Bazley on Apr 13, 2015 11:02:00 AM

With the high street facing stiff competition from online, shops have to rethink their retail user strategy to encourage people to hit the pavements as well as the web. Recent developments include investments in new technology that allow customers to enjoy a tailored shopping experience. 
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Topics: Retail Estate

6 Top Tips for Your Cosmetics Merchandising Campaigns

Posted by Jenny Bazley on Mar 26, 2015 9:41:50 AM

We all know that the cosmetics counter is the foundation of any department store. You only need to look at the figures. Cosmetic and toiletries retail is estimated to be worth £4bn annually to the British retail industry, with over 30,000 employees working in this area across 1,000 businesses.

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Topics: Retail Analytics, Retail Intelligence, cosmetics

Trends That You'll Be Seeing At The Retail Design Expo

Posted by Jenny Bazley on Mar 9, 2015 3:57:00 PM

2015 is shaping up to be an interesting year in the world of retail. One of the most exciting developments is the launch of the very first Retail Design Expo. On the 10th and 11th of March, thousands of people from across the retail industry will descend on Olympia in London for this highly anticipated retail design exhibition.

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Topics: Retail Estate, Omnichannel Shopping

Where does retail analytics fit into your day?

Posted by Jenny Bazley on Feb 13, 2015 12:06:50 PM

Where_does_retail_analytics_fit_into_your_day_iIn the retail world, there are countless things that have to be addressed every day. For larger, multi-site retail organisations, the number of items on the daily checklist is even greater. From developing new marketing concepts and monitoring performance on existing promotions to ensuring that stock levels are effectively maintained, the tasks are endless. With this in mind, how is it then possible to fit in the subject of retail analytics into the equation? 

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Topics: Retail Analytics, Retail Intelligence