With dozens of cosmetics brands to choose from, competition is fierce on the high street to get products to stand out from the rest.

Momentum Instore has worked with leading beauty brands and retailers to deliver high profile projects across the UK. Here, the Momentum Instore team share just some considerations when installing or revamping the cosmetics counter.   

With the UK cosmetic industry one of the most competitive sectors in retail, it’s vital the merchandising for beauty counters and displays is spot-on.

Momentum Instore has highlighted three factors that can help make the difference between a cosmetics counter that’s profitable and one that isn’t.

We all know that the cosmetics counter is the foundation of any department store. You only need to look at the figures. Cosmetic and toiletries retail is estimated to be worth £4bn annually to the British retail industry, with over 30,000 employees working in this area across 1,000 businesses.