Millennial shoppers are those born between 1980 and 2000 and represent the 20^th Century’s last digital generation and the very first.

When it comes to shopping, millennials do things in a big way, changing the rules of brand marketing and redefining purchase habits, all of which is revolutionising the shopping experience as we know it.

2015 is shaping up to be an interesting year in the world of retail. One of the most exciting developments is the launch of the very first Retail Design Expo. On the 10th and 11th of March, thousands of people from across the retail industry will descend on Olympia in London for this highly anticipated retail design exhibition.

There is little doubt that the rise of online shopping has changed the retail industry. In order to stay competitive within the constantly evolving marketplace that is modern-day retail, high street stores are almost having to reinvent themselves in many ways. New merchandising solutions are being brought in on a constant basis to keep the high street fresh, alive and competitive.

Over the last few years the retail industry has evolved rapidly, with advances in technology ensuring the marketplace is a very different thing to that of days gone by. The global domination of the internet has undoubtedly played a major role in this evolution. Online shopping now accounts for a substantial percentage of retail profits, with research revealing that consumers in the United Kingdom are due to spend in excess of 100 billion pounds online in 2014. The number of people who purchase goods on the internet has more than doubled over the past decade, with this figure no doubt boosted in recent times by the creation of smart technology. Because of smartphones and tablets, the internet can now be accessed anywhere at any time. This has led to the birth of the omni-channel retail marketplace.