--- title: Momentum Instore Blog | Big Data description: Big Data | --- [![Momentum-instore](https://blog.momentuminstore.com/hs-fs/file-1122327874-png/Images/logo.png "Momentum-instore")](http://www.momentuminstore.com/) - [Home](http://www.momentuminstore.com/) - [About](http://www.momentuminstore.com/about-us) - Services - [Installation](http://www.momentuminstore.com/services/installation) - [Merchandising](http://www.momentuminstore.com/services/merchandising) - [Field Marketing](http://www.momentuminstore.com/services/field-marketing) - [Retail Audits](http://www.momentuminstore.com/services/retail-audits) - [Reporting](http://www.momentuminstore.com/services/reporting) - [Maintenance](http://www.momentuminstore.com/services/maintenance) - [Distribution & Warehousing](http://www.momentuminstore.com/services/distribution) - Case Studies - Installation - [McCormick (UK) Ltd](http://www.momentuminstore.com/case-study/mccormick-uk-ltd-new-herbs-spices-fixture) - [L’Oreal](http://www.momentuminstore.com/case-study/loreal-general-tester-units) - Merchandising - [B&Q](http://www.momentuminstore.com/case-study/bq) - [Sainsbury’s](http://www.momentuminstore.com/case-study/store-development-support-for-sainsburys) - Field Marketing - [HP](http://www.momentuminstore.com/case-study/technology-sales-force-for-hp) - [Convenience Channel Solutions](http://www.momentuminstore.com/case-study/convenience-channel-solutions) - Retail Audits - [TUI](http://www.momentuminstore.com/case-study/provided-improved-data-and-long-term-cost-savings-for-tui) - [TK Maxx](http://www.momentuminstore.com/case-study/tk-maxx-national-retail-audit) - [Clients](http://www.momentuminstore.com/clients) - [News](http://www.momentuminstore.com/news) - [Blog](http://www.momentuminstore.com/blogs) - [Join Us](http://www.momentuminstore.com/joinus) - [Contact](http://www.momentuminstore.com/contact) - [Client Login](http://www.momentuminstore.com/clients#ClientLogin) # Welcome to our blog! # Blog ## [Five Reasons Why Marketing Directors Need Big Data](https://blog.momentuminstore.com/five-reasons-why-marketing-directors-need-big-data) Posted by [Jenny Bazley](https://blog.momentuminstore.com/author/jenny-bazley) on Nov 12, 2014 10:06:31 AM - [Tweet](https://twitter.com/share) [![](https://blog.momentuminstore.com/hs-fs/hub/410678/file-2074339291.jpg)](https://blog.momentuminstore.com/five-reasons-why-marketing-directors-need-big-data) There is little doubt that today’s society is very data-centric, with seemingly endless amounts of information available to anyone who has the desire or the patience to look for it. This deluge of information has given birth to the term 'big data', encapsulating all manner of analytics which, just a few years ago, would not have been possible to capture fully. One industry sector which is perfectly primed to take full advantage of this growth in data is retail. The fast-paced nature of today’s retail marketplace, operating on a multi-channel basis, means that important marketing decisions have to be made quickly in order to respond to fluctuating market trends. However, some national retail organisations are a little reluctant to delve too deep into the world of big data, perhaps unsure of how they can capture it or indeed make best use of the information provided. There are a number of reasons why these retailers are in danger of falling behind in the marketplace. [Read More](https://blog.momentuminstore.com/five-reasons-why-marketing-directors-need-big-data) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/five-reasons-why-marketing-directors-need-big-data#comments-listing) Topics: [Big Data](https://blog.momentuminstore.com/topic/big-data) ## [Installation 3.0: Digital Data goes 3D](https://blog.momentuminstore.com/installation-digital-data-goes-3d-1) Posted by [Jenny Bazley](https://blog.momentuminstore.com/author/jenny-bazley) on Nov 10, 2014 11:17:17 AM - [Tweet](https://twitter.com/share) [![](https://blog.momentuminstore.com/hs-fs/hub/410678/file-2063781591.jpg)](https://blog.momentuminstore.com/installation-digital-data-goes-3d-1) It is an undeniable fact that the continual advances in modern-day technology are changing the way that many business sectors operate. From manufacturing industries to service sectors such as retail and real estate, there is a new revolution in progress. The traditional way of doing things is in danger of becoming extinct. [Read More](https://blog.momentuminstore.com/installation-digital-data-goes-3d-1) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/installation-digital-data-goes-3d-1#comments-listing) Topics: [Retail Analytics](https://blog.momentuminstore.com/topic/retail-analytics), [3D Scanning Technology](https://blog.momentuminstore.com/topic/3d-scanning-technology), [Big Data](https://blog.momentuminstore.com/topic/big-data) ## [Omni-channel Shopping: A Three-Minute Guide](https://blog.momentuminstore.com/omni-channel-shopping-a-3-minute-guide) Posted by [Paul McCarthy](https://blog.momentuminstore.com/author/paul-mccarthy) on Nov 3, 2014 12:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.momentuminstore.com/hs-fs/hub/410678/file-2015375327.jpg)](https://blog.momentuminstore.com/omni-channel-shopping-a-3-minute-guide) Over the last few years the retail industry has evolved rapidly, with advances in technology ensuring the marketplace is a very different thing to that of days gone by. The global domination of the internet has undoubtedly played a major role in this evolution. Online shopping now accounts for a substantial percentage of retail profits, with research revealing that consumers in the United Kingdom are due to spend in excess of 100 billion pounds online in 2014. The number of people who purchase goods on the internet has more than doubled over the past decade, with this figure no doubt boosted in recent times by the creation of smart technology. Because of smartphones and tablets, the internet can now be accessed anywhere at any time. This has led to the birth of the omni-channel retail marketplace. [Read More](https://blog.momentuminstore.com/omni-channel-shopping-a-3-minute-guide) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/omni-channel-shopping-a-3-minute-guide#comments-listing) Topics: [Retail Estate](https://blog.momentuminstore.com/topic/retail-estate), [3D Scanning Technology](https://blog.momentuminstore.com/topic/3d-scanning-technology), [Showrooming](https://blog.momentuminstore.com/topic/showrooming), [Big Data](https://blog.momentuminstore.com/topic/big-data), [Omnichannel Shopping](https://blog.momentuminstore.com/topic/omnichannel-shopping) ## [Retail Audits: Providing the Final Piece in the Data Jigsaw](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw) Posted by [Paul McCarthy](https://blog.momentuminstore.com/author/paul-mccarthy) on Oct 23, 2014 12:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.momentuminstore.com/hs-fs/hub/410678/file-1931377368.jpg)](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw) Effective retail merchandising and the adoption of perceptive commercial marketing strategies are becoming ever-more important in today’s fiercely competitive retail environment. With so many brands and retailers competing for custom across the multi-channel commercial platform that defines modern day retailing, directors and planners are increasingly reliant upon the provision of accurate data and analytics to ascertain the true effectiveness of their current retail marketing charter. However, it is how that final data is actually used and implemented into the overall business plan that will determine its true effectiveness in the long term. [Read More](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw#comments-listing) Topics: [Retail Analytics](https://blog.momentuminstore.com/topic/retail-analytics), [Retail Estate](https://blog.momentuminstore.com/topic/retail-estate), [Retail Intelligence](https://blog.momentuminstore.com/topic/retail-intelligence), [Showrooming](https://blog.momentuminstore.com/topic/showrooming), [Big Data](https://blog.momentuminstore.com/topic/big-data) [All posts](https://blog.momentuminstore.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Retail Analytics (16)](https://blog.momentuminstore.com/topic/retail-analytics) - [Retail Intelligence (15)](https://blog.momentuminstore.com/topic/retail-intelligence) - [Retail Estate (9)](https://blog.momentuminstore.com/topic/retail-estate) - [Omnichannel Shopping (5)](https://blog.momentuminstore.com/topic/omnichannel-shopping) - [Big Data (4)](https://blog.momentuminstore.com/topic/big-data) - [Showrooming (3)](https://blog.momentuminstore.com/topic/showrooming) - [cosmetics (3)](https://blog.momentuminstore.com/topic/cosmetics) - [3D Scanning Technology (2)](https://blog.momentuminstore.com/topic/3d-scanning-technology) see all ### Follow Me Top - Services - [Installation](http://www.momentuminstore.com/services/installation) - [Merchandising](http://www.momentuminstore.com/services/merchandising) - [Field Marketing](http://www.momentuminstore.com/services/field-marketing) - [Retail Audits](http://www.momentuminstore.com/services/retail-audits) - [Reporting](http://www.momentuminstore.com/services/reporting) - [Maintenance](http://www.momentuminstore.com/services/maintenance) - [Distribution & Warehousing](http://www.momentuminstore.com/services/distribution) - Find out more - [About](http://www.momentuminstore.com/about-us) - [Clients](http://www.momentuminstore.com/clients) - [News](http://www.momentuminstore.com/news) - [Blog](https://blog.momentuminstore.com) - [Google Plus](https://plus.google.com/104256620100490535864?rel=author) - [Client Login](http://www.momentuminstore.com/clients#ClientLogin) ### How to contact us T: [01625 569 200](tel:+441625569200) E: [instore@momentuminstore.com](mailto:instore@momentuminstore.com) Beechwood Court, Springwood Way, Tytherington Business Park, Tytherington, Macclesfield, Cheshire [SK10 2XG](https://goo.gl/maps/yKsqr) - [Twitter](https://twitter.com/momentuminstore) - [LinkedIn](http://www.linkedin.com/company/momentum-instore) - [YouTube](http://www.youtube.com/user/MomentumInstore1/featured) - [Google Plus](https://plus.google.com/105097392096031986749) ![Delivering all your instore marketing needs](https://blog.momentuminstore.com/hs-fs/file-1128403800-png/Images/logo-footer-delivering.png) ![momentum instore](https://blog.momentuminstore.com/hs-fs/file-1124875306-png/Images/logo-footer-momentum.png) © Momentum Instore Limited. 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