With dozens of cosmetics brands to choose from, competition is fierce on the high street to get products to stand out from the rest.

Momentum Instore has worked with leading beauty brands and retailers to deliver high profile projects across the UK. Here, the Momentum Instore team share just some considerations when installing or revamping the cosmetics counter.   

Just a few years ago, the media painted a bleak picture of the future of Britain’s department store given the rise in popularity of online shopping.

While the landscape of department stores has certainly shifted, the prediction of their demise couldn’t have been more inaccurate. In fact, the current department store experience is perhaps the most exciting it’s been for shoppers in a long time. 

With the UK cosmetic industry one of the most competitive sectors in retail, it’s vital the merchandising for beauty counters and displays is spot-on.

Momentum Instore has highlighted three factors that can help make the difference between a cosmetics counter that’s profitable and one that isn’t.

Millennial shoppers are those born between 1980 and 2000 and represent the 20^th Century’s last digital generation and the very first.

When it comes to shopping, millennials do things in a big way, changing the rules of brand marketing and redefining purchase habits, all of which is revolutionising the shopping experience as we know it.

We all know that the cosmetics counter is the foundation of any department store. You only need to look at the figures. Cosmetic and toiletries retail is estimated to be worth £4bn annually to the British retail industry, with over 30,000 employees working in this area across 1,000 businesses.

2015 is shaping up to be an interesting year in the world of retail. One of the most exciting developments is the launch of the very first Retail Design Expo. On the 10th and 11th of March, thousands of people from across the retail industry will descend on Olympia in London for this highly anticipated retail design exhibition.

There is little doubt that the rise of online shopping has changed the retail industry. In order to stay competitive within the constantly evolving marketplace that is modern-day retail, high street stores are almost having to reinvent themselves in many ways. New merchandising solutions are being brought in on a constant basis to keep the high street fresh, alive and competitive.