--- title: Momentum Instore Blog | Paul McCarthy (2) description: (2) --- [![Momentum-instore](https://blog.momentuminstore.com/hs-fs/file-1122327874-png/Images/logo.png "Momentum-instore")](http://www.momentuminstore.com/) - [Home](http://www.momentuminstore.com/) - [About](http://www.momentuminstore.com/about-us) - Services - [Installation](http://www.momentuminstore.com/services/installation) - [Merchandising](http://www.momentuminstore.com/services/merchandising) - [Field Marketing](http://www.momentuminstore.com/services/field-marketing) - [Retail Audits](http://www.momentuminstore.com/services/retail-audits) - [Reporting](http://www.momentuminstore.com/services/reporting) - [Maintenance](http://www.momentuminstore.com/services/maintenance) - [Distribution & Warehousing](http://www.momentuminstore.com/services/distribution) - Case Studies - Installation - [McCormick (UK) Ltd](http://www.momentuminstore.com/case-study/mccormick-uk-ltd-new-herbs-spices-fixture) - [L’Oreal](http://www.momentuminstore.com/case-study/loreal-general-tester-units) - Merchandising - [B&Q](http://www.momentuminstore.com/case-study/bq) - [Sainsbury’s](http://www.momentuminstore.com/case-study/store-development-support-for-sainsburys) - Field Marketing - [HP](http://www.momentuminstore.com/case-study/technology-sales-force-for-hp) - [Convenience Channel Solutions](http://www.momentuminstore.com/case-study/convenience-channel-solutions) - Retail Audits - [TUI](http://www.momentuminstore.com/case-study/provided-improved-data-and-long-term-cost-savings-for-tui) - [TK Maxx](http://www.momentuminstore.com/case-study/tk-maxx-national-retail-audit) - [Clients](http://www.momentuminstore.com/clients) - [News](http://www.momentuminstore.com/news) - [Blog](http://www.momentuminstore.com/blogs) - [Join Us](http://www.momentuminstore.com/joinus) - [Contact](http://www.momentuminstore.com/contact) - [Client Login](http://www.momentuminstore.com/clients#ClientLogin) # Welcome to our blog! # Blog ## Paul McCarthy ### Recent Posts ## [Retail Audits: Providing the Final Piece in the Data Jigsaw](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw) Posted by [Paul McCarthy](https://blog.momentuminstore.com/author/paul-mccarthy) on Oct 23, 2014 12:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.momentuminstore.com/hs-fs/hub/410678/file-1931377368.jpg)](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw) Effective retail merchandising and the adoption of perceptive commercial marketing strategies are becoming ever-more important in today’s fiercely competitive retail environment. With so many brands and retailers competing for custom across the multi-channel commercial platform that defines modern day retailing, directors and planners are increasingly reliant upon the provision of accurate data and analytics to ascertain the true effectiveness of their current retail marketing charter. However, it is how that final data is actually used and implemented into the overall business plan that will determine its true effectiveness in the long term. [Read More](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/retail-audits-providing-final-piece-data-jigsaw#comments-listing) Topics: [Retail Analytics](https://blog.momentuminstore.com/topic/retail-analytics), [Retail Estate](https://blog.momentuminstore.com/topic/retail-estate), [Retail Intelligence](https://blog.momentuminstore.com/topic/retail-intelligence), [Showrooming](https://blog.momentuminstore.com/topic/showrooming), [Big Data](https://blog.momentuminstore.com/topic/big-data) ## [The Showrooming Showdown](https://blog.momentuminstore.com/the-showrooming-showdown) Posted by [Paul McCarthy](https://blog.momentuminstore.com/author/paul-mccarthy) on Oct 16, 2014 2:41:37 PM - [Tweet](https://twitter.com/share) [![](https://blog.momentuminstore.com/hs-fs/hub/410678/file-1876939017.jpg)](https://blog.momentuminstore.com/the-showrooming-showdown) For many years, the world’s largest online retailer, Amazon, has led the way in terms of capturing big data and adapting its business according to its findings. Utilising the latest in collaborative filtering technology, Amazon can present automatic purchase recommendations to individual customers based upon purchase history, browser history and even recent activity on social media. [Read More](https://blog.momentuminstore.com/the-showrooming-showdown) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/the-showrooming-showdown#comments-listing) Topics: [Showrooming](https://blog.momentuminstore.com/topic/showrooming) ## [Do You Have the Intelligence to Manage Your Retail Estate?](https://blog.momentuminstore.com/do-you-have-the-intelligence-to-manage-your-retail-estate) Posted by [Paul McCarthy](https://blog.momentuminstore.com/author/paul-mccarthy) on Oct 16, 2014 2:41:32 PM - [Tweet](https://twitter.com/share) ![Do_You_Have_the_Intelligence_to_Manage_Your_Retail_Estate_1](https://blog.momentuminstore.com/hs-fs/hub/410678/file-1877250251.jpg?width=300&name=file-1877250251.jpg "Do_You_Have_the_Intelligence_to_Manage_Your_Retail_Estate_1")Continual advances in technology are changing the face of the retail industry forever. The ability to be able to produce detailed analytics of sales and stock reports from across an entire estate in the blink of an eye means that retailers are much better placed to implement effective retail marketing strategies. [Read More](https://blog.momentuminstore.com/do-you-have-the-intelligence-to-manage-your-retail-estate) 0 Comments [Click here to read/write comments](https://blog.momentuminstore.com/do-you-have-the-intelligence-to-manage-your-retail-estate#comments-listing) Topics: [Retail Analytics](https://blog.momentuminstore.com/topic/retail-analytics), [Retail Intelligence](https://blog.momentuminstore.com/topic/retail-intelligence) [Previous](https://blog.momentuminstore.com/author/paul-mccarthy/page/1) [All posts](https://blog.momentuminstore.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Retail Analytics (16)](https://blog.momentuminstore.com/topic/retail-analytics) - [Retail Intelligence (15)](https://blog.momentuminstore.com/topic/retail-intelligence) - [Retail Estate (9)](https://blog.momentuminstore.com/topic/retail-estate) - [Omnichannel Shopping (5)](https://blog.momentuminstore.com/topic/omnichannel-shopping) - [Big Data (4)](https://blog.momentuminstore.com/topic/big-data) - [Showrooming (3)](https://blog.momentuminstore.com/topic/showrooming) - [cosmetics (3)](https://blog.momentuminstore.com/topic/cosmetics) - [3D Scanning Technology (2)](https://blog.momentuminstore.com/topic/3d-scanning-technology) see all ### Follow Me Top - Services - [Installation](http://www.momentuminstore.com/services/installation) - [Merchandising](http://www.momentuminstore.com/services/merchandising) - [Field Marketing](http://www.momentuminstore.com/services/field-marketing) - [Retail Audits](http://www.momentuminstore.com/services/retail-audits) - [Reporting](http://www.momentuminstore.com/services/reporting) - [Maintenance](http://www.momentuminstore.com/services/maintenance) - [Distribution & Warehousing](http://www.momentuminstore.com/services/distribution) - Find out more - [About](http://www.momentuminstore.com/about-us) - [Clients](http://www.momentuminstore.com/clients) - [News](http://www.momentuminstore.com/news) - [Blog](https://blog.momentuminstore.com) - [Google Plus](https://plus.google.com/104256620100490535864?rel=author) - [Client Login](http://www.momentuminstore.com/clients#ClientLogin) ### How to contact us T: [01625 569 200](tel:+441625569200) E: [instore@momentuminstore.com](mailto:instore@momentuminstore.com) Beechwood Court, Springwood Way, Tytherington Business Park, Tytherington, Macclesfield, Cheshire [SK10 2XG](https://goo.gl/maps/yKsqr) - [Twitter](https://twitter.com/momentuminstore) - [LinkedIn](http://www.linkedin.com/company/momentum-instore) - [YouTube](http://www.youtube.com/user/MomentumInstore1/featured) - [Google Plus](https://plus.google.com/105097392096031986749) ![Delivering all your instore marketing needs](https://blog.momentuminstore.com/hs-fs/file-1128403800-png/Images/logo-footer-delivering.png) ![momentum instore](https://blog.momentuminstore.com/hs-fs/file-1124875306-png/Images/logo-footer-momentum.png) © Momentum Instore Limited. 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